TikTok is introducing a new feature that permits them to reduce the volume of AI-created media appearing in their streams. This move comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global rollout. This development coincides with a rise in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a label for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content created using AI tools, ranging from AI artwork to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 m videos are submitted to the app daily, making clips made by AI a relatively small portion of its total content library.
User Control Features
Viewers will be able to decrease or raise the amount of artificial media they watch by opening the topic control feature in the application and selecting the AI content topic. Other topics that are already be adjusted under the tool include current affairs, style, beauty, and movement.
Platform Guidelines
TikTok’s rules require creators to identify lifelike AI-generated content, and it prohibits malicious deepfakes of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the platform will now apply an “AI-made” tag to content made using its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is intended to deter users from attempting to evade the tagging system.
Educational Initiatives
The platform is additionally introducing a two million dollar awareness program for specialists and groups to produce educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, during discussion over proposals to lay off hundreds of review team members in Britain. The company is planning to cut a significant number of roles in its trust and safety team in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most harmful content before it is viewed by staff. TikTok stated a notable drop in explicit and harmful content seen by safety staff over the previous year due to the use of its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”
